I had a talk recently and I was asked during a group discussion how do you describe what you do?
This has been something I’ve been working on with a great speaker, presenter and business coach Laurie Richards. Laurie has made herself very valuable to her clients as an insightful communication problem solver. One of her many talents and skills is that she helps them discover a powerful “what I do” statement (those are my words not her’s).
I tell you that, to tell you this. Back to the group I was working with. I replied. When companies and associations needs orchestrated solutions in the area of leadership, productivity and human optimization so that their people can become the best versions of themselves they contact me for proven, reliable techniques that their people can apply immediately and get results.
What happens in their heads is this… Problem (lack of productivity) + (Eric’s) Reliable techniques = Immediate results (Their people are now getting things done)
This almost always prompts another question. That question is what is the number one thing I can do to optimize myself? (to be my best, more productive, a better leader, etc…)
I always reply back just one thing? Meaning there are many things that need to be done to optimize a human. They say oh yeah, I’m sure there are many but what’s the number one things I can do? I say sleep. Sleep more and sleep better. With a puzzled look they alway reply… sleep? Sleep really!? I say yep. You asked for the one thing and that’s it. If you try and work with the granular things when you don’t have the 800 pound gorilla in the room handled none of the small stuff will count. It’s like diet advice. If you have a potato chip problem and over eat them all the time. My advice is don’t buy the chips. Problem solved.
I’m not suggesting something I don’t practice or observe. I do this with my sleep. I am obsessed with getting awesome sleep and I prioritize it. An example of this is… I have alarms set to stop caffeine. I have another alarm set to stop working, shut down my laptop, electronic devices, phone and relax. Another for me to put my blue blocker glasses on. Doing things that stimulate you such as caffeine, strenuous exercise, arguments, TV shows, movies, news and thinking about stressors is like buying and eating the chips. The whole bag of chips. Waiting to just get tired and thinking about going to bed is still having the potato chips. Have an alarm (better yet an evening routine) to stop doing things that keep us awake and get ready to sleep is on par with not buying the chips.
Set an alarm.
Don’t buy the chips
Set yourself you for success by focusing on the big ROI things first.
After you do that. We should talk. It’s then time to work on the hundreds of other strategies that can and will make you a better optimized human.
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